Tess de BoerCreative Direction   Contact
Document Journal Spring 2023 ad campaign, Glen Luchford

AT.KOLLEKTIVE S01 Launch installation Bernard Dubois, Palais de Tokyo
Creative Director for all sales channels including e-commerce photography, social media, newsletter, DTC retail touchpoint, and performance marketing channels. Conceptualise and execute all e-commerce photography. Providing imagery direction and model suggestions. Art direct creative teams on-set. Developing a roster of local and regional talent, photographers, directors, set designers and creatives. Ensuring synergy in art direction across all product categories on e-commerce and social media channels. 

AT.KOLLEKTIVE creative campaign in collaboration with Karla Otto
Photography: Reto Schmid
Talent: Georgia Palmer, Dennis Okwera 
Art direction for weekly editorial still life shoots. I liaised with external contacts such as photographers, representing Net-A-Porter’s brand values to produce the highest quality visual content. Additionally I designed layouts, additional weekly social media, press and email assets associated with and promoting The EDIT. 
Iris van Herpen Couture
I served as one of the main brand guardians working together with Dutch fashion designer Iris van Herpen. I managed Iris van Herpen’s digital platforms through devising and executing relevant social media strategies and coordinating content creation.

Paris Couture Week - Sensory Seas
©2023 Tess de Boer